THE EXHIBITION

Presented for the first time in 2005 in Paris, the capital of haute couture, the Giorgio Armani Privé collection immediately emerged as a new expression of Armani style, both complementary to and distinct from prêt-à-porter, yet unified by the pursuit of a linear, elegant, and refined signature style.
This exhibition brings Giorgio Armani Privé to Milan, the beating heart of the Armani universe, offering a chance to admire these creations up close and appreciate their exquisite craftsmanship. The collection stems from a vision of modern creativity, expressed in refined lines, precious materials and techniques, and jewel-like embroidery created by skilled hands. With haute couture, Giorgio Armani allows himself to experiment and imagine freely yet never loses touch with reality, offering a surprising perspective on his style. He embraces new adventures, drawing on faraway places and atmospheres, crafting a serene and seductive allure, in a tale told in the present. Because, when they are authentic, fashion creations are timeless.